Before I get into the beauty that is Chelsea in Bloom, I’d just like to start off this post with an apology for being so MIA on the whole blog front. University deadlines got the best of me this past month and I’ve barely had time to focus on anything else! However, I’m done for the most part and have exciting posts coming your way!

Flowers outside Simit Sarayi, King’s Road.

Every year, the neighbourhood of Kensington and Chelsea plays host to the RHS Chelsea Flower Show, a prestigious, rather expensive exhibition of the year ahead’s most beautiful blooms. However, if you’ve not bagged yourself a ticket you can still see some of the most beautiful flower installations among the streets of Chelsea for FREE!

Rag & Bone storefront, Sloane Square.

Shops, bars and restaurants take part in the festivities and have colourful displays outside their establishments, each exterior more impressive than the next. They collaborate with local florists to create fun, and inspiring pieces. Despite being a gloomy Thursday when I visited, people adorned the streets to see the area come to life. The floral displays have a set theme every year, this year being ‘Summer of Love’ inspired by the Royal wedding and the cultural revolution of the 1960’s.

Love heart post box, Saatchi Gallery.

Appropriately themed, there was a huge love heart post box outside the Saatchi gallery where well-wishers could ‘post’ letters to the new Duke and Duchess of Sussex. (I read somewhere they were actually delivered last week, which I wish I knew when I was there!) As well as this, there was a large ‘LOVE’ sign and opposite, probably my favourite installation, a heart with cascading colourful ribbons stood bold and proud in the middle of Sloane Square. As cringe-worthy as it sounds, Chelsea’s streets were truly filled with blossoming love!

Love is blossoming, Sloane Square.

Vibrant and vivacious, the Rag & Bone shop front installation evokes love with a psychedelic twist, the swirls of colours are so bright, I was unsure which part to take in first! The florist behind the piece was Harper and Tom, the inspiration being music and art that emerged in the 60’s. The breath-taking display was made out of thousands of perennial plants and flowers including ivy, carnations, sea lavender and heathers. I find it crazy to think about just how many thousands and thousands of individual plants went into the making of these artworks.

Rag & Bone storefront, Sloane Square.

I could talk about the rest of the many displays I strolled past, but I’m sure you’d much prefer to see the wonderful pictures instead!

Annabel’s, Mayfair.
Peggy Porschen Cakes, Elizabeth Street.
Sexy Fish, Mayfair.
Hackett London, Sloane Street.

I hope you’ve enjoyed my recount of my moments visiting Chelsea in Bloom, just another beautiful event to take part in here in London. If you couldn’t make it to Chelsea this year to see the artworks in person, be sure to check out my Instagram where I post a lot more photos! Also, bookmark the places I’ve mentioned for next year in May! Until next time…

Posted by:Sharmin Afsana

I'm a 21 y/o Fashion Design student, born and raised in London. I'm full of wanderlust and like all things food, makeup and fashion related. Here are just a few moments of my life.

10 replies on “Chelsea in Bloom | The London Series

  1. This is such a fabulous post and I love your pictures. I think I’m going to have to visit a few of the places you mentioned.

    1. Thank you so much for reading! Chelsea is stunning with or without the flower installations definitely worth the visit! 🙂

  2. This is seriously the most gorgeous blog post in the universe. Wonderful photos!

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