Before I get into the beauty that is Chelsea in Bloom, I’d just like to start off this post with an apology for being so MIA on the whole blog front. University deadlines got the best of me this past month and I’ve barely had time to focus on anything else! However, I’m done for the most part and have exciting posts coming your way!
Every year, the neighbourhood of Kensington and Chelsea plays host to the RHS Chelsea Flower Show, a prestigious, rather expensive exhibition of the year ahead’s most beautiful blooms. However, if you’ve not bagged yourself a ticket you can still see some of the most beautiful flower installations among the streets of Chelsea for FREE!
Shops, bars and restaurants take part in the festivities and have colourful displays outside their establishments, each exterior more impressive than the next. They collaborate with local florists to create fun, and inspiring pieces. Despite being a gloomy Thursday when I visited, people adorned the streets to see the area come to life. The floral displays have a set theme every year, this year being ‘Summer of Love’ inspired by the Royal wedding and the cultural revolution of the 1960’s.
Appropriately themed, there was a huge love heart post box outside the Saatchi gallery where well-wishers could ‘post’ letters to the new Duke and Duchess of Sussex. (I read somewhere they were actually delivered last week, which I wish I knew when I was there!) As well as this, there was a large ‘LOVE’ sign and opposite, probably my favourite installation, a heart with cascading colourful ribbons stood bold and proud in the middle of Sloane Square. As cringe-worthy as it sounds, Chelsea’s streets were truly filled with blossoming love!
Vibrant and vivacious, the Rag & Bone shop front installation evokes love with a psychedelic twist, the swirls of colours are so bright, I was unsure which part to take in first! The florist behind the piece was Harper and Tom, the inspiration being music and art that emerged in the 60’s. The breath-taking display was made out of thousands of perennial plants and flowers including ivy, carnations, sea lavender and heathers. I find it crazy to think about just how many thousands and thousands of individual plants went into the making of these artworks.
I could talk about the rest of the many displays I strolled past, but I’m sure you’d much prefer to see the wonderful pictures instead!
I hope you’ve enjoyed my recount of my moments visiting Chelsea in Bloom, just another beautiful event to take part in here in London. If you couldn’t make it to Chelsea this year to see the artworks in person, be sure to check out my Instagram where I post a lot more photos! Also, bookmark the places I’ve mentioned for next year in May! Until next time…